What advantage can bricks and mortar players derive from setting up an online channel?

Bricks-and-mortar players can enhance their market reach and customer engagement by establishing an online channel, allowing them to tap into a broader audience beyond their physical location. This digital presence can complement in-store experiences, providing customers with the convenience of shopping anytime and anywhere. Additionally, online channels can facilitate data collection on consumer behavior, enabling personalized marketing strategies and improved inventory management. Overall, a robust online presence can drive sales, increase brand visibility, and foster customer loyalty.