How do elements of a marketing envronment affect marketing decision-making?

Marketing environmental attributes does not always mean a change in your marketing strategy. The change needs to come at the strategy stage where you embed the environmental commitments into the brand as a value proposition.

Identifying and solidifying a strategy to embed social change into a brand does open up new and exciting channels to activate the brand based on a social change platform. Think of how an external sponsorship is activated…now take a similar approach with the sponsorship to build your brand through social change.