In marketing what is USP?

unique selling proposition Use a Unique Selling Proposition or "USP". Having a USP will dramatically improve the positioning and marketability of your company and products by accomplishing 3 things for you: 1. Unique - It clearly sets you apart from your competition, positioning you the more logical choice.

2. Selling - It persuades another to exchange money for a product or service.

3. Proposition - It is a proposal or offer suggested for acceptance. The Force That Drives Your Business And Sales Success