In what year did kitkat slogan say remember your not a salmon?

The Kit Kat slogan "Remember, you're not a salmon" was used in 2005 as part of a marketing campaign in the UK. The slogan aimed to encourage people to take a break and enjoy the chocolate bar, contrasting the hectic pace of life with the idea of a salmon swimming upstream. It played on the theme of taking time for oneself amidst everyday stresses.