What is the difference between marketing et business administration?

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1051442

2026-05-20 01:45

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A bachelor's degree in business administration yields a core of knowledge including accounting, finance, economics, business law, ethics, marketing, organizational behavior, strategic management and management information systems.Marketing majors receive some general business knowledge, but they focus on marketing alone rather than the other areas of business administration.

Business administration as a major area of focus prepares the student to fill a managerial role. Marketing students, on the other hand, prepare for a career in advertising and marketing of business services and products.

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