What is the distinguish between internal PR and external PR?

Internal PR focuses on communication within an organization, aimed at employees and stakeholders to foster a positive workplace culture, enhance employee engagement, and align internal messaging with organizational goals. In contrast, external PR targets audiences outside the organization, such as customers, media, and the general public, to shape the organization's public image, manage reputation, and communicate key messages. While both are essential for overall organizational success, they serve different purposes and audiences.