One key way the Mao government sought to influence the people of China was through the promotion of Propaganda that glorified communist ideology and the achievements of the Communist Party. This included the widespread use of posters, literature, films, and educational materials that emphasized class struggle, collectivism, and loyalty to Mao Zedong. Additionally, campaigns like the Cultural Revolution aimed to suppress dissent and reshape cultural norms by targeting perceived "bourgeois" elements in society. Through these efforts, the government sought to create a unified national identity aligned with communist principles.
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