Who came up with the idea for a Ford Mustang?

The idea for the Ford Mustang was primarily developed by Lee Iacocca, who was the head of Ford's Lincoln-Mercury Division at the time. He envisioned a sporty, affordable car that would attract younger buyers. The Mustang was introduced in 1964, and its design and marketing strategy played a significant role in creating the "pony car" segment in the automotive industry. The Mustang quickly became an iconic symbol of American muscle cars.