Why during the campaign of 1828 the democratic party changed by?

During the campaign of 1828, the Democratic Party, led by Andrew Jackson, shifted towards a more populist approach, emphasizing the voice of the common man against the established elite. This change was marked by a focus on issues like suffrage expansion and opposition to the perceived corruption of the Adams administration. The party's strategies included grassroots campaigning and a more vigorous use of media to connect with voters, ultimately leading to Jackson's victory and the solidification of the Democratic Party's identity around populism and democratic principles.