What is lower MSRP or retail price?

It depends on the product, the manufacturer and the demand for the product. A Manufacturer establishes the Suggested Retail Price (MSRP); however, the retail price is set by each individual retail outlet. Generally speaking, you would expect the retail price to be lower than MSRP, especially if the item is advertised "on sale". However, there are times when the manufacturer might put pressure on the retailers to sell the product at MSRP (no discount and no premium); and in that case, MSRP is equal to, or the same as the retail price. This is typical of game boxes such as Nintendo or Xbox. Also, there are times when demand is greater than supply and retailers will sell the product above MSRP. This sometimes happens with a new model vehicle like the first year(s) of the Mazda Miata or the new Mini Cooper.