The leader of the United Farm Workers (UFW) and the associated boycott was César Chávez. He co-founded the UFW in 1962 and played a crucial role in advocating for better working conditions, wages, and rights for farmworkers, particularly in the grape industry. Chávez organized significant boycotts and strikes to draw attention to the struggles of agricultural laborers, becoming a prominent figure in the labor movement in the United States. His efforts contributed to significant changes in labor laws and practices within the agricultural sector.
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