Become a Marcom Manager

Interested in selling and advertising? Have Excellent written and verbal communications skills? Then you may want to consider a career as a marketing communications, or marcom, manager. Marcom managers create interest and demand for products and services through direct mail and advertising. They are responsible for generating ideas and writing copy for promotional pieces, such as brochures, newsletters, articles and e-mails. They work with marketing and sales departments to coordinate campaigns and maintain consistent company image. They also maintain the company budget and databases. Marcom managers not only work for marketing companies, but also in the software development, manufacturing, financial services and health care fields.

Marcom managers manage the research and development of content for publication. They often work in a leadership role and directs the work of others. They prepare presentations and speeches geared toward employees. They are sometimes involved in Web site maintenance and public relations activities. Familiarity with a variety of the field’s concepts, practices and procedures is required. Good judgment and extensive experience is needed to plan and accomplish goals.

A bachelor’s degree in advertising, communications, marketing or English is required to become a marcom manager, with some companies preferring a master’s degree . Marcom managers need Excellent communication and computer skills, self-initiative and creativity. A strong background in marketing is needed, especially in the areas of ad selling, media placement, database management and negotiation. A background in account management and budgeting is also desirable. Knowledge of sales processes, product life cycles and even the overall processes of the company will make a marcom manager invaluable to any company.

Salaries for marcom managers range from $70,000 to nearly $95,000 per year, with the average at $82,000. This can vary depending on company size, location and experience level. Those with Master of Business Administration (MBA) degrees and at least 10 years of experience earn the most. There is expected to be some future growth in the marketing field, especially at the director level.