Who is Nike secondary target audience?

Nike's secondary target audience includes fitness enthusiasts and casual athletes who prioritize performance and style in their sportswear. This group spans various age Demographics, often focusing on individuals aged 18-35 who engage in activities like running, training, and group sports. Additionally, Nike appeals to fashion-conscious consumers who seek athleisure wear that blends functionality with trendy designs. This broader audience helps Nike maintain its relevance in both the athletic and lifestyle markets.