How do toy companies get information about what young people enjoy playing with?

Toy companies gather information about what young people enjoy through various methods, including market research, surveys, and focus groups that involve children and parents. They also analyze trends in popular culture, such as movies, TV shows, and social media, to identify emerging interests. Additionally, some companies collaborate with child development experts to understand play patterns and preferences. This comprehensive approach helps them design toys that resonate with their target audience.