What are the key factors that can influence the way consumers perceiveproducts and services?

The main difference between the response of customers in service and product perception is that a customer percieves the product in his own way after purchasing a product at a particular price. When a customer purchases a service, the attitude of the customer is the function of Value, Quality and the satisfaction level of the customer.

the value of the service is determined vis a vis the price he is going to pay for a particular service. when a customer testifies the quality of a service either by his own past expeerience or by the communication of the service provider. after the consumption of the service the customer measures the satisfaction level he gets from consuming the service.

thus the customer perception regarding a service is framed by:-

1. the value of the service.

2. the qulity of the service.

3. the satisfaction level from the service.

since the optimum level of the Value, Quality, Satisfaction from a service is always acceptable to the customer.

the weightage of all these factors should be maximum. value of the service is related to the price but sometimes the image of the service provider(Quality) Excels the price hike and a customer is ready to pay the increased price.