Who is Sony's mascot?

Since the release of the hit game ''LittleBigPlanet'' in October 2008, the main character of the game ''The Sackboy'' has become Sony,s mascot. Now sackboy merchandise has been selling a lot like the sackboy ps3 remote holder,sackboy t-shirts and sackboy dolls. Media Molecule [makers of LittleBigPlanet] have been thinking to make a LittleBigPlanet series and books but their's a fat chance that will happen.