Why are mission and vision important in IBM goals and objectives?

Mission and vision are crucial for IBM's goals and objectives as they provide a clear framework that guides decision-making and strategic planning. The mission articulates the company's purpose and core values, ensuring that all employees are aligned toward a common goal. Meanwhile, the vision outlines IBM's aspirations for the future, inspiring innovation and long-term growth. Together, they help prioritize initiatives and foster a cohesive organizational culture.