What is Identity in mass society?

In mass society, identity refers to the way individuals perceive themselves and are perceived by others within a large, often impersonal community. It is shaped by social interactions, cultural norms, and collective experiences, leading to a blend of personal and societal influences. As mass media and technology play significant roles in shaping public perceptions, individuals may experience a tension between their personal identities and the identities imposed by societal expectations. This dynamic can lead to both a sense of belonging and a struggle for individual authenticity.