What is Billabong's organizational structure?

Billabong's organizational structure is typically characterized as a matrix structure that combines elements of both functional and divisional frameworks. This allows the company to manage its global operations effectively while maintaining flexibility in product development and marketing tailored to various regional markets. Key functions such as design, marketing, and sales operate alongside distinct geographic divisions, enabling collaboration and innovation. This structure supports Billabong's focus on adaptability in the competitive action sports industry.