What is Hershey's bar font?

The font used for the Hershey's bar logo is a custom serif typeface that evokes a classic and nostalgic feel, reflecting the brand's long history since its founding in 1894. It features bold, rounded letters that convey a sense of sweetness and approachability. While not a commercially available font, it resembles styles like "Garamond" or "Bodoni" in its serif characteristics, yet it maintains a unique identity that aligns with Hershey's branding.