What is Frito Lays' market share?

As of my last update in October 2023, Frito-Lay, a subsidiary of PepsiCo, holds a significant share of the U.S. snack food market, often estimated to be around 30% or more. The company is a leader in categories such as potato chips and other salty snacks, largely due to its strong brand portfolio that includes Lay's, Doritos, and Cheetos. Market share figures can fluctuate based on various factors, including competition and consumer trends. For the most current statistics, consulting industry reports or financial analyses would be advisable.