What are Cadbury aims and objectives in business?

The main aim of Cadbury is;

"To be the worlds, biggest and best confectionery company."

An example of an objective that the company could choose is;

"Perform better than competitors." e.g: brendan grove

Cadbury doesn't just have one objective though, they can choose as many as they like. They would only choose objectives that would help them to achieve their aim they have set. clinton