How does New Zealand make money from its scenic beauty?

New Zealand generates significant revenue from its scenic beauty primarily through tourism, attracting millions of visitors each year who come to experience its breathtaking landscapes, national parks, and outdoor adventures. The tourism industry supports local businesses, including accommodations, restaurants, and tour operators, contributing to the economy. Additionally, the country promotes eco-tourism and adventure tourism, capitalizing on its unique natural features to create a sustainable income source. The scenic beauty also plays a crucial role in marketing New Zealand as a desirable destination in global tourism campaigns.