What are the elements of marketing?

There are nine parts or elements in Marketing. The Nine P's/9P's of Marketing can be used successfully by product and service companies selling directly or indirectly to consumers (B2C), to marketing intermediaries (such as industrial, consumer, retail, wholesale and professional channels of distribution), and to other businesses (B2B).

As Management guru Peter F. Drucker once said: "The aim of Marketing is to know and understand the customer so well that the product or service fits him (her/it) and sells itself. And this is one of the reasons I created the Nine P's. "People" or Targeting was forgotten in the Marketing Mix, and is major, significant part of the Nine P's of Marketing.

The Nine P's are composed of Planning, People or Targeting, Product, Price, Promotion, Place, Partners, Presentation and Passion.