Companies are being risk averse because of the saying pioneers are the one who got shot?

Companies are becoming more risk-averse due to the adage that pioneers often face significant challenges and setbacks, leading to the perception that innovation can be perilous. This cautious approach is driven by a desire to avoid potential failures that can result from untested ideas or markets. As a result, many organizations prefer to adopt proven strategies and technologies rather than venture into uncertain territory, prioritizing stability and short-term gains over potential long-term rewards.