Who Runs all business in front of the curtains?

The phrase "in front of the curtains" typically refers to the visible aspects of a business, including marketing, sales, and customer interactions. These functions are usually managed by executives and front-line employees who engage directly with customers and represent the brand. Key roles include marketing managers, sales directors, and customer service representatives, all of whom play a crucial part in driving the business's public image and success. Ultimately, the leadership team sets the strategic direction, but the operational staff execute the day-to-day activities that keep the business running smoothly.