What is culture as a commodity?

Culture as a commodity refers to the commercialization and commodification of cultural products and practices, where cultural expressions—such as art, music, fashion, and traditions—are produced and marketed for profit. This transformation often leads to the packaging and selling of cultural elements, sometimes stripping them of their original meanings and contexts. While it can provide economic opportunities for artists and communities, it may also result in cultural appropriation and the superficial consumption of cultural identities. Ultimately, this phenomenon raises questions about authenticity, value, and the impact of capitalism on cultural heritage.