What is a business research and market research?

A Business plan is a 50-70 pages detailed document that details your business concept, the market, the organization and the finances with projections for the next five years. An Investor pitch or Investor presentation is of 10-15 slides; which are highlights extracted from the detailed Business Plan.

This presentation is used in an investor pitch. A good presentation will explain briefly the concept, how it is unique, the market it will operate in. On the financial front it will depict how this concept is viable, on the amount expected from the Investor, the return on investment. This will get the Investor interested who may then ask the startup for more details. The more accurate and realistic the market data and numbers are, the more effective the presentation is.