How do you reverse the rotation of a 110 volt motor?

As long as it is an induction 110 volt motor it can be reversed; if it is any other type of motor it cannot be reversed. You will have to get into the windings to bring both leads to the start in order to make it go in reverse.

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A split phase induction motor has two sets of coils and a centrifugal start switch. The start winding is in series with the start switch. The start winding provides a rotating magnetic field in one direction enabling the motor to start. The motor can be reversed by reversing the connections of either the start winding or the run winding but not both.