What kind of market structure is IKEA in?

IKEA operates in an oligopolistic market structure, characterized by a few dominant players in the home furnishings industry. While it faces competition from other large retailers like Walmart and Target, its unique value proposition of affordable, stylish, and ready-to-assemble furniture helps differentiate it. Additionally, IKEA's global presence and strong brand loyalty contribute to its market power, allowing it to influence pricing and product offerings.