Why would you choose custom over cots?

Choosing custom solutions over commercial off-the-shelf (COTS) products allows for greater flexibility and alignment with specific business needs. Custom solutions can be tailored to integrate seamlessly with existing systems and processes, ensuring enhanced functionality. Additionally, they provide the opportunity for scalability and adaptability as the business evolves, which COTS products may not accommodate. Ultimately, investing in custom solutions can lead to a better return on investment by addressing unique challenges directly.