What is swot analysis with example?

SWOT analysis is a strategic planning tool that helps organizations identify their Strengths, Weaknesses, Opportunities, and Threats. For example, a small coffee shop might identify strengths such as a loyal customer base and high-quality products, weaknesses like limited marketing reach, opportunities in expanding online sales, and threats from larger coffee chains. By assessing these factors, the coffee shop can develop strategies to enhance its competitive position.