What is corporate image advertising?

It's how you create an impression of your company. Usually through use of visual aiids, like photos depicting the company's product in a given situation. If you had a tractor company, you'd probably want a photo of one of your tractors, ridden by a hard-working, regular-guy farmer, plowing a field, witha slogan that makes the tractor sound tough, and maybe even honest. You're trying to get the customer to either identify with or to trust your product, by making them feel a certain way about it. Images, film, music and Words all build a company's image, and any or all of them can be used in magazines and newspapers, radio, tv, movies, billboards and bus benches. A good example of corporate image advertising, is the Budweiser Superbowl commercials with the Clydesdale horses pulling the beer wagon around with the Budweiser song playing. There's nothing that actually says Budweiser tastes good, or that you should drink one, but it gives you a warm, positive feeling about them ...boosts their IMAGE.