•Technical Limitations :
- -Lack of sufficient system's security, reliability, standards, and communication protocols
- -Insufficient telecommunication bandwidth
- -The software development tools are still evolving and changing rapidly
Non Technical Limitations
•These issues are especially important in the B2C area, and security concerns are not truly so serious from a technical standpoint Privacy measures are constantly improving too
•Yet, the customers perceive these issues as very important and therefore the EC industry has a very long and difficult task of convincing customers that online transactions and privacy are, in fact, fairly secure
- -Lack of trust and user resistance
•Customers do not trust an unknown faceless seller, paperless transactions, and electronic money
•So switching from a physical to a virtual store may be difficult
