Marketing strategies of lux

The Lux Marketing Strategy is simple - build a brand based on beauty ("Beauty Begins With Lux") and then throw millions of dollars at the media to support it.

There is little to no talk of what makes LUX any better or any worse or any different than any other soap. Essentially, they are doing nothing at all to monopolize their marketplace. The marketing strategy that LUX Soap uses is no different than 90% of the large corporations out there - Brand It And Slam It . Meaning they spend time coming up with a catchy tag line, pretty packaging and high priced celebrity endorsements and then spend tens of millions (if not hundreds of millions) of dollars getting the brand out there on radio, tv, store ads etc.

To learn why the era of the brand builders is dead and why relationship selling is a myth visit www.marketingst.com