What are the benefits of social media marketing?

Here are some of the advantages a company/business may get in Social Media;

• Increased awareness about the organization
• It increased website traffic
• Positive perception of the brand
• Able to monitor conversations on the organization
• Able to develop marketing activities
• A better understanding of customer perceptions of their brand
• Improved insights about their target markets
• Identification of positive and negative comments
• Increase in new business
• Identification of new product or service opportunities
• Ability to measure the frequency of the discussion about the brand
• Early warning of potential product or service issues

Hope this will help.