Why do some candidates for president receive more media coverage than others?

Some candidates for president receive more media coverage due to factors like their political experience, name recognition, and charisma, which can attract public interest. Additionally, candidates who generate controversy or present unique platforms often capture media attention more effectively. The media tends to focus on those who lead in polls or fundraising, as these factors suggest viability. Lastly, the way candidates engage with social media and utilize innovative campaign strategies can also influence their visibility in the media landscape.