How did rubiks cubes get more popular?

Rubik's Cubes gained popularity in the 1980s when they were first introduced to the international market, capturing the imagination of puzzle enthusiasts and the general public alike. The cube's intricate design and challenge appealed to a wide audience, leading to media coverage and the formation of competitions. Additionally, the rise of the internet in the 2000s facilitated online tutorials and communities, further fueling interest and enabling people to share solving techniques and speedcubing tips. This resurgence in popularity has continued, with the cube remaining a cultural icon and a staple of both casual and competitive puzzle-solving.