How incorect use of heat can affect the hair and scalp?

Incorrect use of heat on hair, such as using excessively high temperatures or applying heat too frequently, can lead to significant damage. It can result in dryness, brittleness, and split ends, weakening the hair structure. Additionally, overheating can irritate the scalp, leading to issues like inflammation or flakiness. Ultimately, this can compromise the overall health and appearance of both the hair and scalp.