The international standard for quality assurance ISO 9001 emphasizes on what?

ISO 9001 emphasizes a strong focus on customer satisfaction and continuous improvement in organizational processes. It establishes a framework for quality management systems (QMS) that encourages organizations to enhance their operational efficiency and consistently deliver products and services that meet customer and regulatory requirements. The standard promotes a risk-based approach to decision-making and emphasizes the importance of leadership, employee engagement, and effective communication within the organization.