How could a B2B website be succussful?

Many people will ask me a same question , "What are the features and functionality, one should incorporate into a company's B2B website?" Again, "Which are the B2B websites that have got things right?"

These are some of the questions that can be fortunately answered now. With some of the tools available nowadays, it is a bit easier to mark out the functionality of a good B2B website. A content management system, marketing automation system and some analytical tools are just the essential factors that can make a B2B website successful. Just like the website Baytter.de, it has the B2B businesss in the last few years and released its B2C website as its successful development.

Some of the 'Must Have Features' of a B2B website are the following:

• Quick and easy site content additions, updates and organization. This can be done by marketing team without IT involvement
• All content and page components are well optimized for search engine indexing
• Trackable site visitor activity both in aggregate and at the individual level
• End shared with sales when determined to be qualified as sales-ready
• Measurement tools in place for content engagement and marketing program performance (both inbound and outbound)

Some of the 'Additional Features' of a B2B website such as http://baytter.de are the following.

• Ease of use, customization capabilities and level of sophistication. Eg: Multiple user accounts for website content changes, automated synchronization of data between the marketing database and the sales force automation or CRM system, automated marketing triggers based on sales and finance and so on.
• Interactivity. Eg: Sharing of content via Social media, live chat with customer service agents, discussion forums, comment threads and reviews can all improve relations with site visitors.

As a result, any B2B website should have some basic features and some features to complement the functionality to not just increase web traffic but also to enhance the look of a B2B website, making a visit to it worthwhile.That would be my thought and hopefully it will be helpful for those are in the process of doing whatever B2B or B2C business.