The National Organization for Women (NOW) continued to support Birth Control after the introduction of the pill in 1960 because they recognized that access to a variety of contraceptive options was essential for women's reproductive rights and autonomy. They aimed to ensure that all women could make informed choices about their bodies and family planning, regardless of socioeconomic status. Additionally, advocating for broader access to birth control aligned with their goal of promoting gender equality and addressing systemic barriers to women's health care.
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