How did television change political campaigns in the US?

Television transformed political campaigns in the U.S. by shifting the focus from print media and public speeches to visual storytelling and direct communication with voters. Candidates began using televised debates, commercials, and news appearances to craft their public image and convey their messages more effectively. This medium allowed for greater emotional engagement and the ability to reach a wider audience, ultimately changing the dynamics of voter outreach and campaign strategy. As a result, charisma and presentation became increasingly important in politics, influencing electoral outcomes.