What is ordinary shares main advantage and disadvantage to the business?

The main advantage of ordinary shares for a business is that they provide permanent capital, as they do not have to be repaid and do not incur fixed interest payments like debt. This can enhance financial stability and support long-term growth initiatives. However, the primary disadvantage is that issuing ordinary shares can dilute existing ownership and control, as shareholders have voting rights and claim on profits, which may lead to conflicts among shareholders and management.