Why did Branch Rickey most likely choose to sign Jackie Robinson?

Branch Rickey likely chose to sign Jackie Robinson because he sought to break Major League Baseball's color barrier and believed Robinson had the talent, character, and resilience needed to succeed in a racially charged environment. Rickey was also motivated by the potential for increased fan engagement and revenue by integrating the sport, recognizing Robinson's ability to draw attention and boost attendance. Additionally, Rickey admired Robinson's strong moral character and leadership qualities, which he believed would help navigate the challenges of being the first African American in the league.