W.H. Auden's quote suggests that mass media produces content that is transient and lacks depth, similar to fast food that is quickly consumed and easily forgotten. Instead of creating lasting art that resonates with audiences, mass media focuses on providing immediate gratification and entertainment, which is continually replaced by new offerings. This critique highlights the superficial nature of popular media and its impact on cultural consumption, emphasizing that such entertainment often lacks the enduring significance of true artistic expression.
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