In the 1970s an old Christmas tradition was revived in Estonia?

In the 1970s, an old Christmas tradition was revived in Estonia known as "Jõuluvana" or "Father Christmas." This tradition dates back to pre-Christian times when the figure represented a pagan deity. The revival of this tradition in the 1970s coincided with a period of cultural reawakening in Estonia, as the country sought to reclaim its heritage from Soviet influence. Today, Jõuluvana plays a significant role in Estonian Christmas celebrations, embodying the spirit of generosity and goodwill.