What is the difference between Intake Margin and Scan Margin?

Intake Margin refers to the difference between the revenue generated from a product or service and the costs associated with acquiring it, focusing on the initial phase of a business transaction. In contrast, Scan Margin typically relates to the profitability derived from sales after considering various operational costs, including marketing and distribution, often evaluated during the sales process. Essentially, Intake Margin assesses the cost-effectiveness of acquiring products, while Scan Margin evaluates the overall profitability of sales transactions.