What does Adidas 'Climacool' do?

Adidas ClimacoolAdidas studied human thermal physiology, or how people react to heat stress. Body maps for men and women athletes were created to precisely identify where the human body produces sweat at different exercise levels, in different climactic conditions as well as different athlete types, body types, genders and age. Based on this research, Adidas applied moisture-wicking fabrics, conductive fibers consisting of silver-coated yarns and three-dimensionally structured fabrics, to key heat and sweat zones. The moisture-wicking fabrics keep the athlete cool and dry, transporting sweat away from the skin. The conductive fibers, called X-Static, are located down the back of the shirt in a chimney construction to conduct heat, and conductive tape is applied along the inside of the neck of the shirt, both to draw heat away from critical heat zones and send cooling signals to the brain, and providing the constant function, and feeling, of cooling. The 3-D fabrics, located in key places on the garment, consist of hundreds of small indents on the body-side of the fabric. These indents sit off of the body, stopping the garment from clinging to the body, and maximizing ventilation across the skin.

-Adidas company press release- climacool is basically polyester, companies like nike and adidas and puma etc like to give it a more futuristic name because it sounds like they're onto something that the rest of the world doesnt know about. just another version of polyester and nothing else. all this crap about sweat being pulled from the skin and keeping you dry is just crap, but it sounds good doesnt it?