What is the value of a quarter kilo of cocaine?

Canadian customs officers at the Ambassador Bridge found 100 kilograms of cocaine worth at least $10 million in a truck driven by Kuldeep Singh Dharni, the Brampton trucker's drug smuggling trial was told Monday.

With an estimated street value of at least $10 million, it was the second-largest bust of cocaine at the Ambassador Bridge that Pollock has ever seen.

This is a hard question to truly answer. Let me start with this analogy:

I'm having a party and I need some soda;

A small party I would stop at the local convenience store and pick up a 2L bottle for $2.

A larger party I would go a market and pay $1.75 each for 5 bottles.

A big party I would go to a superstore and pay $1.50 each for 50 bottles.

A wedding I would go to a warehouse and pay $.98 each for 150 bottles.

A full block party I would go to the maker of the soda and pay $0.50 for 300 bottles.

The manufacturer paid $0.15 to make it.

So when the police tell you that they busted 10 Mill in coke that's the small party amount, like $100 a Gram. What did manufacturer loose from the bust ~$1,250,000